Hyundai has teamed up with software and smart user experience firm Xevo to showcase an in-vehicle payment concept at TU-Automotive Detroit, billed as the world’s biggest conference and expo for future automotive tech. Hyundai and automotive software developer Xevo Inc. have teamed up to showcase an in-vehicle payment concept, the Hyundai Digital Wallet payment platform.
Designed to connect popular brands to Hyundai vehicles, the technology will allow customers the ability to find and pay for gas at participating Chevron and Texaco stations, order and pay for Applebee’s To Go, and find, reserve and pay for parking with ParkWhiz, a transactional platform that enables drivers, fleets and connected vehicles to find and book parking in over 190 cities in North America. Eventually, EV charging and payment capabilities could be added to the platform. According to a Hyundai company spokesperson, the technology is “just a proof of concept at this point” and probably won’t go live until 2019 or 2020.
The Hyundai Digital Wallet payment platform, which stores a customer’s payment information and facilitates secure processing for a seamless checkout experience for in-car commerce. The goal is to combine Hyundai’s Blue Link technology with Xevo Market in order to offer consumers a safe and convenient way to connect with their favorite brands and make payments while in the car.
The automaker still has a number of questions and issues to resolve about the service, such as whether the digital wallet will be contained within the mobile Blue Link app or be integrated into the vehicle’s infotainment software.
Hyundai is not the only automaker currently working with in-car services and payment technology. Ford launched FordPay two years ago with a digital wallet that can be used for paying for services and parking as well as keeping up with the individual’s car loan.
In addition, the Xevo Market merchant-to-driver commerce platform is already being used by General Motors under the name Marketplace. The Marketplace feature is available via an over-the-air update in about two million GM vehicles with 4G LTE connectivity, allowing owners of 2017 and newer vehicles to order items through the touchscreen on their dashboards.
According to statistics provided by the American Automobile Association (AAA), the average American car owner spends 46 minutes per day behind the wheel. If self-driving cars are added to the equation, the future potential for captive consumer advertising and shopping is obvious.