Honda Civic and Ridgeline at 2008 SEMA Show

More than 16 Honda project, concept, and accessorized production
vehicles are on display at the 2008 Specialty Equipment Market
Association’s (SEMA) show in Las Vegas, American Honda Motor Co., Inc.,
announced. Specially featured in the display are a 2009 Fit equipped
with MUGEN accessories, the Civic Honda Factory Performance™ (HFP™)
Concept and the 2009 Ridgeline Powersports Concept.

Civic Honda Factory Performance (HFP) Concept

Civic Honda Factory Performance (HFP) Concept

“From cars to light trucks, Honda products have always been great
platforms for customization,” said Jim Roach, senior vice president of
Parts and Service for American Honda Motor Co., Inc. “Honda Genuine
Accessories offer our owners the ability to personalize their vehicles
while enhancing appearance, performance and functionality.”

A 2009 Fit equipped with MUGEN accessories was revealed today
along with the announcement that beginning next spring, Honda will make
a complete new line of MUGEN accessories available for the 2009 Fit on
an a-la-carte basis through authorized Honda dealers. Available MUGEN
accessories for the Fit will include: 16-inch alloy wheels, aluminum
oil filler cap, front sports grille, front under spoiler, side spoiler,
rear under spoiler, sports silencer, rear emblem, quick shifter, shift
knob, sports pedals (MT), sports floor mats and a mirror cover. MUGEN,
under license by M-TEC Co., Ltd., of Japan, has been closely associated
with Honda for decades in the design and manufacture of racing and
premium performance components. Further details, including pricing,
will be available at a later date.

Honda also revealed a Civic Honda Factory Performance (HFP)
Concept sedan that represents a new approach on performance
improvement. With more consumer concern about fuel prices, future
customers may want to maximize the performance of their vehicles
without compromising fuel economy. Honda Access America, Honda’s
accessory development company, took on that challenge. Through
aerodynamic improvements to the next generation HFP body kit,
super-light alloy wheels with aerodynamic covers, a lighter HFP exhaust
system and an upgraded HFP suspension kit, this concept offers the
possibility of improving both fuel economy and performance. In fact, a
very similar package has proven its worth on the race tracks of Japan
on the Civic Type R race car, which campaigned in a spec series called
the Super Taikyu Series.

In the truck display area, the 2009 Ridgeline Powersports
Concept represents what Ridgeline owners could build using currently
available Honda Genuine Accessories. These additions to the Ridgeline
help to highlight the fact that the Ridgeline was purpose-built to haul
almost any of Honda’s motorcycle products. Transporting a Honda CRF
450R Special Edition is made more convenient with a Honda Genuine
Accessory motorcycle wheel guide and bed extender. Among many installed
accessories, the concept features a Honda Genuine front accessory
grille and black experimental finish 18″ wheels. All accessories shown
on the 2009 Ridgeline Powersports Concept (except experimental painted
black wheel finish and grille surround) are available from any
authorized Honda dealer.

On the racing front, the company announced that Honda will
continue support of competitors driving the Civic Si in the 2009
Grand-Am KONI Challenge Series through a generous contingency program
and parts support. This move represents Honda division’s primary
production-based motorsports support, and the Civic Si has already
proven itself a capable racer in August with a 2008 series-first win by
Fenton Motorsports at the New Jersey Motorsports Park. Honda
anticipates even more victories for the 2009 series.

Vehicles On Display at the Honda Booth

2009 Civic HFP™ Concept
2009 Ridgeline Powersports Concept
2009 Fit Sport with MUGEN accessories
2009 Accord Coupe HFP™
2009 Civic Coupe HFP™
2009 S2000 CR
2009 Element EX with accessories
CARR “Ridgeline Racing” Baja truck
CARR “Pilot Safari” Baja support vehicle
Compass 360 Racing Civic Si Sedan
Fenton Motorsports Civic Si Coupe
Galpin Honda 2009 Accord 2dr project
Tjin Edition 2009 Fit project
Ryan Shutt 2009 Pilot project
DSO Eyewear 2009 Pilot project
Danica Patrick IndyCar® Racecar
2009 Honda Big Red (sold through Honda motorcycle dealers)

Posted in In the News

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