Are you in the market for a new vehicle? You might want to check out the Volvo deals at Costco. Volvo Cars of North America is offering employee discounts on its new 2014 model line to “big box” retail giant Costco’s members. Costco members who purchase a 2013 Volvo will receive the employee discount, plus an additional $750 off the sticker price.
To sweeten the deal even more, Costco members who purchase or lease a 2013 or 2014 model will also receive a $500 gift card for completing the Costco Auto Program satisfaction survey.
The partnership marks the fourth time Volvo and Costco have entered into a partnership, but it’s the first time that Volvo has included its entire model line in this type of promotion.
Volvo hopes the move will help bolster its sales which fell eight percent during the first quarter while industry wide auto sales rose six percent.
Under the terms of the Volvo / Costco deal, members are required to lease, purchase or order their new Volvos by July 31. Any additional direct-to-consumer and dealer incentives will also be applied, and taxes, title and license fees are not included in the Costco price.
Costco members purchased upwards of 270,000 vehicles through the company’s auto program in 2012.
Volvo Cars of North America’s Vice President of Marketing and Product Planning Tassos Panas said, “Over the years, the Costco Auto Program has proven to be an excellent promotion to offer exclusive pricing and great value to all Costco members. This year, we are expanding the offer to include our entire lineup, allowing members to select whichever new Volvo best fits their needs and lifestyle.”
Costco Services Director John Conlon said, “Volvo has the reputation for innovation, reliability and safety. These qualities combined with the Costco Auto Program’s reputation for providing exceptional service and value perfectly align with Costco’s goal to offer members quality brand-name products as well as a pleasurable shopping experience.”
The Costco Auto Program offers the company’s 40 million members prearranged pricing on new and factory certified pre-owned vehicles, motorcycles, boats and other watercraft through a network of more than 3,000 dealerships nationwide.