Toyota to Launch Ultra-compact 'iQ' in Japan

Toyota announced today it will begin sales of its new “micro-premium” car, the “iQ*1“, in Japan starting on November 20.

The iQ combines outstanding performance and superior quality in an
ultra-compact form that dispels conventional notions about small cars.

iQ 100G
iQ 100G “Leather Package”
(front-wheel drive, with options)

A newly designed platform enables an ultra-efficient package that seats
four in a vehicle 2,985mm long by 1,680mm wide by 1,500mm high.  The
iQ’s unique styling creates a sense of sophistication and presence that
belies the car’s size.

A 1.0-liter engine delivers outstanding cruising and environmental
performance, offers fuel efficiency at the highest levels for its
displacement, and also meets the new 2015 Japanese fuel efficiency
standards under the recently introduced JC08 test cycle.  The iQ is
highly responsive at low and medium speeds, provides stable cruising
performance at high speeds, and has a minimum turning radius of 3.9
meters—one of the shortest in the industry.  In addition, a S-VSC
(Steering-assisted Vehicle Stability Control) system and a total of
nine airbags, including the world’s first*2
SRS (Supplemental Restraint System) rear window curtain shield airbag,
are standard on all models to provide outstanding safety performance.

The iQ is also planned to go on sale in Europe in early 2009.

*1 “i” stands for “individuality”, and expresses
“innovation” and “intelligence”.  “Q” stands for “quality”, hints at
the vehicle’s “cubic” form and is a “cue” to move toward new values and
*2 As of September 2008, according to research by TMC

Monthly sales target for Japan: 2,500 units
Assembly Plant: Takaoka Plant, Toyota Motor Corporation

iQ Specifications

Length Width Height Seating Engine Powertrain Transmission
2,985mm 1,680mm 1,500mm 4 1KR-FE
(1.0 liter)
front-wheel drive
Super CVT-i*1

Manufacturer’s Suggested Retail Prices for iQ (Unit: yen)
Grade Price*2 (including consumption tax)
100X 1,400,000
  100G      1,500,000
  “Leather Package”     1,600,000

*1 Super Continuously Variable Transmission-intelligent
*2 Prices listed do not include recycling fees; prices in Hokkaido and Okinawa differ to those listed.

Vehicle Outline

Cutting-edge design

  • The
    iQ embodies the Toyota vehicle design philosophy of “Vibrant Clarity”
    by fusing conflicting elements to create something that is “small yet
  • Mathematical models based on conch shells and
    water ripples were used to create interior and exterior lines, surfaces
    and designs reflecting the beauty of nature.
  • The wheel
    arches, emphasized by the placement of the 15-inch wheels as close to
    the four corners of the vehicle as possible, and the robust front view
    all integrate with the flowing body lines to convey stability and
  • “Aero-corners” designed into the front and rear
    bumpers emphasize the strength of the wheel arches and provide
    outstanding aerodynamic performance.
  • The world’s first*
    high and low beam integrated projector headlights and LED rear
    combination taillights are testament to the iQ’s cutting-edge status.
  • Door mirrors with highly visible built-in turning signals come standard.
  • Nine body colors, including the new Jade Green Metallic, are available.
  • The
    center cluster and door trim, the design of which was influenced by the
    motion of a manta ray, help create a refined interior space.
  • The
    angular instrument panel combines with the flowing curves of the center
    cluster to create a space that feels both technologically advanced and
  • The seats, steering wheel, and gear shift knob feature real leather for a high-quality feel (in the 100G “Leather Package”).
  • The
    steering wheel, instead of being fully circular, has a flat bottom
    section to facilitate comfortable operation and ease of ingress and
  • Available steering-wheel-mounted audio system controls enhance operability.
  • The angle-adjustable white, round LED map light provides broad light.
  • The temperature, mode, and airflow of the automatic air conditioning are adjustable through a single dial.

* As of September 2008, according to research by TMC

Six methods used to achieve ultra-efficient package

  • Inverting
    the differential gear and putting its output axle in front made it
    possible to position the wheels forward of the engine, resulting in a
    reduced front overhang.
  • Optimal component placement—moving
    the differential gear forward (see above) and positioning the steering
    gearbox higher—allowed for a compact engine compartment.
  • A flat fuel tank located below the floor reduced rear overhang.
  • The
    driver and front passenger seatbacks were made thinner, while still
    providing seat grip and comfort, to create greater legroom in the back.
  • A much smaller air conditioning module is housed in the center of the instrument panel thereby increasing passenger legroom.
  • Repositioning
    the air conditioner allowed for an asymmetrical dashboard that gives
    the front passenger seat a greater sliding range, allowing for
    comfortable use of the rear.

By use of the above, an ultra-efficient package has been created that
seats four—three adults and one child.  Further, ample space for a
large suitcase can be created by use of the 50/50-split rear seats. 
Also, storage space created under the rear seats further enhances

Outstanding environmental performance

  • The
    1.0-liter engine boasts fuel efficiency of 23.0km/l in the 10-15
    Japanese test cycle of the Japanese Ministry of Land, Infrastructure,
    Transport and Tourism (MLIT), and 21.0km/l in the JC08 test cycle.  The
    iQ meets the new 2015 Japanese fuel efficiency standards*.  (CO2 emissions are 101g/km in the older 10-15 cycle and 111g/km in the JC08 test cycle.)
  • The
    vehicle also achieves 75% lower emissions than the 2005 standards under
    the MLIT’s Approval System for Low-emission Vehicles.
  • An
    Eco Driving Indicator that lights up to signify fuel-efficient vehicle
    operation and a new “eco-drive zone” display showing throttle use aim
    to raise driver awareness toward environmentally friendly driving.
  • A
    switch-engaged Eco Mode improves fuel efficiency by more optimally
    aligning driving force with accelerator operation and by putting the
    air conditioner into a low energy consumption mode.
  • TMC
    employed the Eco-Vehicle Assessment System (Eco-VAS)—its original
    comprehensive environmental impact assessment system.  Efforts included
    setting environmental targets at the start of vehicle development to
    achieve balanced reduction in areas of environmental impact and
    carrying out a life cycle assessment for reducing overall CO2 and atmospheric contaminants throughout the vehicle’s lifecycle, from production and use to disposal.
  • A
    review of the materials, processing methods and adhesives usually used
    for interior parts resulted in a reduction in the amount of volatile
    organic compounds used, thereby also reducing the unpleasant odors
    normally emitted from such compounds, thus achieving the Japanese
    automobile industry’s voluntary goals.

* Specified by the Japanese Law Concerning the Rational Use of Energy

Driving performance characterizes both agility and stability

  • A
    newly developed electric-power steering system and suspension provide
    crisp response at low and medium speeds and stable driving performance
    at high speeds.
  • Power steering delivers both responsiveness and smoothness of operation for outstanding handling and driving pleasure.
  • The
    suspension system features MacPherson struts up front and a torsion
    beam system in the rear for a level of cruising stability and comfort
    uncommon with such a short wheelbase.
  • The combination of a 1.0-liter 1KR-FE engine with Super CVT-i delivers superior cruising and environmental performance.
  • A
    new intake system layout created to fit the compact engine compartment
    provides ample torque at low and medium speeds as well as outstanding
    acceleration performance during stop-and-go city driving.
  • Super
    CVT-i uses a wide gear-ratio range and a lock-up torque converter that
    works even at low speeds, and achieves both excellent driving
    performance and fuel efficiency by working effectively with the engine.
  • Electronically
    controlled, liquid-filled engine mounts that delicately reduce engine
    vibration and a windshield featuring sound-absorbing glass contribute
    to a highly tranquil cabin.

High safety performance

  • A
    total of nine airbags come standard, including the world’s first SRS
    rear window curtain shield airbag, which deploys from the roof lining
    above the rear window to protect rear passengers’ heads in the event of
    a rear-end collision.
  • The S-VSC system, which also comes
    standard, optimally balances driving power, steering and braking,
    aiming to maintain driving stability regardless of road conditions.
  • Global
    Outstanding Assessment (GOA) construction has been further developed to
    create an advanced collision-safety body structure.  The iQ was
    subjected to omni-directional, vehicle-to-vehicle collision tests with
    a heavier vehicle and the results met the stringent GOA standards for
    superior collision safety performance.
  • The structure of the body reduces the likelihood of pedestrian head injuries.
  • Newly
    developed seats with integrated headrests—designed in line with the
    Whiplash Injury Lessening (WIL) concept—are standard for the front
    seats.  In a rear-end collision, the entire seatback, including the
    headrest, absorbs the force to alleviate impact on the neck and reduce
    whiplash injuries.

Posted in In the News

Search for a vehicle

About Us  |    Contact Us  |    Terms of Use  |    Privacy Policy  |    Auto Dealer Marketing  |    Site Map

©2016,, LLC All rights reserved.