Toyota announced today that its new “iQ” ultra-compact
vehicle has won this years’ Good Design Award Grand Award, the top
prize in the Good Design Awards competition held annually in Japan.
The “micro-premium” iQ, with a package that seats four in a vehicle
2,985mm long by 1,680mm wide by 1,500mm high, aims—through its unique
styling that creates a sense of sophistication and presence that belies
the car’s size—to dispel conventional notions about small cars. The
vehicle delivers outstanding cruising and environmental performance
with a high degree of safety.
The iQ was praised for being “a vehicle which has delivered on its aim
to dispel conventional notions about small cars. Combined with its
cruising stability and safety, the iQ is certain to breathe new life
into the compact vehicle market worldwide.”
This is the second time that TMC has won the Good Design Grand Award, the first time being in 2003 for the “Prius”.
This year, 1,067 of the 3,023 entries received awards. Seven of the
best 15 entrants then became candidates to receive the Good Design
The Good Design Awards have been run by the Japan Industrial Design
Promotion Organization since 1998 and represent Japan’s only
comprehensive design evaluation and commendation system. Their origin
is in the “Good Design Selection System” (“G-Mark System”), which was
instituted by the Ministry of International Trade and Industry in 1957.