Nissan Brand Launches in Korea

Murano, Rogue Crossovers are first vehicles available for customers –

Nissan Motor Co., Ltd. (NML) announced
the Nissan brand officially launches today in Korea. Leading the Nissan
brand expansion into Korea are the Murano premium mid-size crossover
and the Rogue compact crossover. The Nissan range will be available
through four showrooms in Seoul, Gyeonggi and Busan.

“The introduction of the Nissan brand in Korea represents an
important part of the company’s continuing focus on our global business
growth,” said Gilles Normand, corporate vice president in charge of the
Korean market business at NML. “Korea is in fact, one of the last major
global automotive markets not served by the Nissan brand, and so today
has special significance for the company.”

The initial lineup of Nissan models will be followed first by the
Altima sedan early next year and then the high performance Nissan GT-R
supercar. The Nissan brand comes to the Korean market three years after
the introduction of Infiniti, the company’s luxury brand.

“With the arrival of the Nissan brand to the Korean market today,
we now have two distinctive brands to meet our customers’ diverse
needs, and we are the first Japanese automotive company to introduce
both the luxury and the premium brand in the market,” said Greg
Phillips, President of Nissan Korea Co., Ltd. (NKL). “We’re confident
that the globally recognized Nissan brand will be welcomed in this new

In addition to the four Nissan showrooms now open, NKL schedules to
open a Nissan outlet next year in Incheon as just one more sales point
in a dedicated dealer network being built for the Nissan brand across
the country.

Murano is available at 48.9 million won, including VAT. Rogue is
offered as 2WD, 4WD Deluxe and 4WD Premium and is priced at 29.9
million won, 34.6 million won and 35.9 million won, including VAT,

Posted in In the News

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