New Dodge Viper will be Chrysler’s Most Expensive Model Ever

With an expected base sticker price of around $100,000 for the SRT model, and around $122,390 for the GTS, the 2013 Dodge Viper is the most expensive production model ever built by the Chrysler.  The automaker’s current most-expensive vehicle, the fully loaded Ram 3500 heavy-duty pickup, sells for $67,915, including shipping.

Optional equipment will include an upgraded infotainment system and carbon fiber trim and buyers will likely have to pay a Gas Guzzler tax. The Gas Guzzler tax was established under the Energy Tax Act of 1978 and was designed to discourage automakers and consumers from making and purchasing vehicles that do not meet federal fuel economy standards.

Unveiled at the New York auto show last April, the reengineered 2013 Viper will feature a powerful 8.4-liter V-10 engine capable of 600 pounds-feet of torque. The new Viper sports coupe will also be about 100 pounds lighter than the current model. The 2012 model had a sticker price of $90,255, not including shipping and the Gas Guzzler tax.

Even with its hefty price tag, the base model SRT Viper will come be priced around $13,000 lower than its main domestic competitor, the Chevrolet Corvette ZR1. It will also have slightly more horsepower and higher torque than the GM offering.

Chrysler plans to build about 2,000 Vipers annually. The cars will be built at the automaker’s 392,000 square foot Conner Avenue assembly plant in Detroit and buyers will shipped by truck instead of rail. Buyers will pay a premium of about double the standard shipping charges for this white-glove treatment.

Dealers who want to sell the new Viper will have to pony up $25,000 and receive specialized Viper-specific training. Chrysler Group’s chief designer on the SRT said he only expects between 15% and 20% of dealers to sell the Viper.

The Viper first appeared as a concept car at the 1987 Detroit Auto Show and the production model debuted in dealer showrooms in January 1992. In 2010, rumors circulated that the automaker might replace the Viper with a new sports car and produced 50 “Final Edition” models.

Production of the updated 2013 Viper is scheduled to commence in November.

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