New 2010 Taurus SHO

2010 Ford Taurus SHO
  • The Taurus SHO returns as the sporty version of Ford’s
    new flagship introducing a new generation of premium performance and
    fuel economy with the 3.5-liter EcoBoost™ V-6. This engine delivers V-8
    levels of power – with an estimated 365 horsepower – without
    compromising its V-6 fuel economy
  • The 2010 Taurus SHO
    features an enhanced SelectShift® six-speed automatic transmission with
    control paddles mounted on the steering wheel, in combination with a
    sophisticated torque sensing all-wheel drive system, a sportier SHO
    interior, subtle exterior design cues and myriad technologies and
    features offered on Taurus
  • Taurus SHO will be available this summer, starting at $37,995, including destination fees

One of America’s favorite “sleeper”
performance cars returns to the Ford lineup, powered by a Super High
Output (SHO) EcoBoost twin turbocharged engine. The Taurus SHO joins
Ford’s growing lineup of performance vehicles for the 2010 model year,
building on the legacy of the original, which earned a spot on the Car and Driver 10 Best list four years running.

“The new Taurus SHO delivers on the authentic sleeper sedan formula
but adds all-new luxury-appointments, convenience features and
technologies to an unsurpassed balance of power and fuel economy,” said
Mark Fields, Ford’s president of The Americas. “This new sport
derivative answers enthusiasts’ calls for a premium Ford flagship sedan
with even more attitude.”

Introduced in 1989, Taurus SHO was conceived as a discreet
performance-oriented sports sedan, ideally suited to the automotive
enthusiast needing the room and capability of a four-door full-size
car. Produced through 1999, more than 100,000 were sold.

The original Taurus SHO generated a loyal following of owners and
enthusiasts, with an active club more than 1,000 members strong, an
online forum with more than 10,000 registered users and a Web site
( specifically devoted to convincing Ford to
resurrect the SHO. The 2010 Taurus product development team spent
significant time listening to SHO enthusiasts.

EcoBoost™ Twin-Turbocharged Power
The foundation of the new 2010 Taurus SHO is a 3.5-liter
twin-turbocharged EcoBoost V-6 engine. This advanced powerplant
generates an estimated 365 horsepower at 5,500 rpm and 350 ft.-lbs. of
torque at 3,500 rpm, resulting in significantly improved power, torque
and fuel economy compared with larger, normally aspirated engines. This
also is Ford’s most powerful EcoBoost engine.

A key feature of this EcoBoost engine is gasoline direct injection.
The direct injection of fuel into the cylinder during the intake
stroke, as opposed to port-style injection to an externally mounted
intake, produces a well-mixed air-fuel charge. Fuel vaporization during
the intake stroke cools the incoming air, improving volumetric
efficiency and lowers the likelihood of knock.

The results are improved throttle response, reduced cold start
emissions characteristics and improved fuel economy. The cooled charge
enables an increased compression ratio, improving efficiency at partial
load, while the higher compression ratio allows for better volumetric
efficiency under full load engine behavior. Customers will experience
normally aspirated V-8 power, without compromising V-6 fuel economy.

The 3.5-liter EcoBoost V-6 also uses twin turbochargers, as opposed
to a single unit. The reduced size of each turbocharger results in
reduced internal inertia, allowing this advanced engine to avoid the
“turbo lag” often prevalent in earlier-generation turbocharged
applications. From the driver’s seat, the rewarding result is linear
power delivery across a broad torque band from 1,500 through 5,500 rpm.
Peak torque building quickly off idle ensures responsive acceleration
from a standing start.

SelectShift with paddle controls and All-Wheel Drive
The new Taurus SHO driveline combines a high-capacity six-speed 6F55
SelectShift transmission with a sophisticated torque-sensing All-Wheel
Drive System. These components work in harmony to deliver ample
traction when putting EcoBoost power on the road. The six-speed
transmission offers a wide array of gears to enable spirited
acceleration, yet comfortable high-speed cruising, through a 2.77 to 1
final drive ratio.

SelectShift provides conventional automatic operation or a manual
shift mode that gives the driver complete control over gear selection.
For performance-minded drivers, paddle controls allow “match-rev”
downshifts and will hold manually selected gears for precise control.
Intuitively operated, a squeeze on either paddle will deliver an
economical upshift under acceleration, while a gentle push forward
brings a smooth downshift, synchronizing the engine and transmission
speeds for responsive and positive engagement.

The Taurus SHO driveline is contemporized with the incorporation of
a sophisticated All-Wheel Drive System that engages automatically and
unobtrusively. The unit contains an advanced array of internal
electromechanical clutches to efficiently distribute torque to the
wheels with optimum traction. Standard all-wheel drive allows the
Taurus SHO to efficiently deliver its high performance to the pavement
under a wide variety of conditions.

“Taurus SHO suspension and steering have been sport-tuned to provide
discriminating drivers with precise control, confident handling,
communicative feedback and a compliant ride,” said Pete Reyes, Taurus
chief engineer.

Taurus SHO features an advanced electronic power-assisted steering
(EPAS) system, providing responsive road feel and enhanced on-center
balance while offering the additional benefit of increased fuel
economy. SHO also features a sport-tuned suspension with unique shock
absorbers, springs, stabilizer bars and strut mount bushings
specifically developed and harmonized to deliver the highest level of
Ford DNA road holding, cornering agility and steering responsiveness
available in a Blue Oval full-size sedan.

Taurus SHO takes full advantage of the multi-link SR1 rear
suspension design. Named for the 1:1 shock absorber ratio, this
configuration provides an inherently stable baseline for the SHO
development team to fine tune for enhanced driver control and agility.
In addition, the SR1 rear suspension geometry provides increased
travel, while enabling the use of 19- and 20-inch wheels and tires.

For the discriminating automotive enthusiast, Taurus SHO offers an
available SHO Performance Package consisting of upgraded brake pads,
recalibrated EPAS for even more responsiveness,
a “Sport Mode” setting for the standard AdvanceTrac® Electronic
Stability Control and a shorter 3.16 to 1 final drive ratio for faster
acceleration. Summer-compound 20-inch Goodyear Eagle F1 performance
tires on premium painted wheels also are included.

SHO Specific Subtlety
A key element of the authentic SHO formula is the subtlety of its
unique exterior design cues. Features include sporty premium painted
wheels, wrapped in standard low-profile 19-inch Goodyear Eagle or
optional 20-inch Michelin high-performance tires, a decklid-mounted
spoiler and twin chrome exhaust tips. SHO also features a uniquely
finished interpretation of the Ford signature three-bar grille with
SHO-specific parking lamp bezels.

“Taurus SHO was always a stealth high-performance car,” said Earl
Lucas, exterior design manager. “The new SHO builds on the expressive
design of the 2010 Taurus, adding subtle cues that set it apart.”

The 2010 SHO is available in a wide range of new Taurus colors
including Atlantis Green Metallic, a unique SHO color inspired by the
iconic Deep Emerald Green hue appearing in 1991.

The new Taurus SHO interior encourages performance driving.
Leather-trimmed seats with Miko Suede inserts, made from recycled
post-consumer yarns from plastic soft drink bottles, are comfortable
and luxurious. A perforated leather-wrapped steering wheel puts the
driver in smooth touch with the road. Front seats are 10-way power
adjustable. SHO accelerator and brake pedals are trimmed in aluminum.
The console, instrument and door panels feature SHO-specific authentic
aluminum appliqués. SHO branding appears on the unique floor mats, and
on the passenger side of the instrument panel.

Taurus SHO: Performance and Convenience
The 2010 Taurus SHO offers an impressive array of standard convenience
features as well as optional features and content. Standard Taurus SHO
amenities include:

Intelligent Access with Push Button Start, a new
Taurus feature allowing drivers to enter the car and start the engine
without using a conventional key. Drivers simply carry the fob as they
approach the vehicle, touch the SecuriCode™ keyless entry keypad, open
the door and enter, apply pressure on brake pedal and push a button to
start the engine.

MyKey allows enthusiasts to activate a restricted
driving mode, persistent Belt-Minder® safety belt reminder, audio
system volume limits, an earlier low-fuel warning, and
consistently-engaged AdvanceTrac® stability control. The top vehicle
speed can be limited to 80 mph, and speed chimes can be programmed to
engage at 45, 55 or 65 mph further protecting their investment.

Easy Fuel™ Capless Fuel Filler System, a unique
feature that eliminates the need for a traditional fuel cap. Easy Fuel
is a hassle-free solution that provides a consistent self-seal after
every refueling.

Ford SYNC® is the fully integrated, in-vehicle
voice-activated communications and entertainment system standard on
Taurus SHO. The system combines 911 Assist, Vehicle Health Report and
GPS-based features including business search and call completion. SYNC
connects to MP3 players, iPods, memory sticks and PDAs. The latest
version of SYNC in the Taurus SHO adds Traffic, Directions and
Information, providing turn-by-turn route guidance and the capability
to access and personalize content.

Ambient Lighting allows the Taurus SHO driver to
program interior lighting from a choice of five soothing colors to suit
any character or preference.

The 2010 Taurus SHO comes standard with the full array of active and
passive safety equipment and features offered across the Taurus range.

Available options on the 2010 Taurus SHO include:

Reverse Camera System, a unique SHO option,
activates when reverse gear is selected providing the driver with
additional rear visibility, projecting on the windscreen mounted
rearview mirror.

Adaptive Cruise Control, which allows the driver to
set the Taurus SHO cruising speed while using radar technology to
monitor traffic travelling up to 600 feet ahead, automatically
adjusting speed to help maintain a preset distance between vehicles.
Adaptive Cruise Control comes with Collision Warning with Brake Support
providing visible and audible warnings when slower traffic is detected
ahead. Brake support is activated if the driver does not respond to
provided warnings, and pre-charges the brake system to prepare the
vehicle for stopping.

Blind Spot Information System (BLIS™) with Cross Traffic Alert consists
of two multiple beam radar modules, one each per rear quarter panel.
When an adjacent vehicle enters the defined blind spot zone, and
indicator alert provides driver warning in the corresponding sideview

Cross Traffic Alert uses existing BLIS radar
modules to sense oncoming traffic while the Taurus SHO is slowly backed
from a parking space. When cross traffic appears within three car
widths, the system provides a visible message on the instrument panel
in combination with a sideview mirror warning and an audible signal.

Multi-Contour Seats with Active Motion™ can be
specified in conjunction with heated and cooled first-row positions in
the new Taurus SHO. Multi-Contour functionality provides subtle but
continuous massage to help prevent back pain and fatigue and is ideally
suited to meet the needs of long-distance drivers.

Voice-Activated Navigation System includes a 10 GB
music juke box hard drive and a single CD/DVD player. When combined
with the optional rear camera system, rearview projection appears on
the centerstack-mounted navigation screen.

Sony Audio System offers 12 speakers, a digital
amplifier, 390 Watts of continuous power (RMS), 115 dB of maximum bass
sound pressure level and Dolby® Pro Logic® II surround technology.

The 2010 Taurus SHO will be built at Ford’s Chicago (Ill.) assembly
plant and will be available in dealerships this summer, starting at a
base price of $37,995, including destination.

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