Kia Wins Top Award in Kelly Blue Book’s Cost of Ownership Survey

Kia Motor Company has taken the top honor among all automakers in Kelly Blue Book’s first-ever Total Cost of Ownership survey.  Volkswagen AG’s Audi luxury brand took top honors among premium automakers.

Kelly Blue Book’s inaugural Total Cost of Ownership survey considered a number of factors including anticipated fuel expense, financing and insurance, depreciation, state fees, maintenance and the expected cost of repairs during the initial five years of ownership.

Kia was named the top brand based on its successful redesigns, greatly improved quality, superior fuel economy and competitively priced models.” The Kia Soul, Optima and Sportage were specifically cited for their low cost of ownership.

KBB credited Audi’s A3, A4 and Q5 as the “models driving Audi’s achievement.” Among the factors leading to Audi’s selection were the low depreciation and superior fuel economy.

GM’s Chevy Impala took top honors among full-size sedans. The Chevy Silverado 1500 regular cab pickup won for the full-size truck category and the Chevrolet Volt added to its list of accolades by winning the electric vehicle category.

Ford Motor Company’s Expedition won the full-size SUV category and the Escape took top honors in the hybrid SUV category.

Kia’s sister company, Hyundai Motor Company took two awards. The Santa Fe took top honors in the crossover category and the popular Sonata sedan scored in the midsize car category.

Other winners included the Lexus, which took home a total of three awards; the RX 350 in the luxury crossover category, the LS 460 in the premium car category, and the IS F in the high-performance category.

Although Nissan’s Leaf all-electric-vehicle failed to place in the survey, its Versa won the subcompact category and the Juke took the top honor in the compact car category.

Chrysler Group’s Jeep Wrangler won the midsize sport utility category and Toyota’s Tacoma Regular Cab took the award for the midsize pickup truck category.

Honda Motor Company’s Insight Hybrid beat out the Toyota Prius to win the hybrid car category and, in the minivan category, the Mazda5 beat out perennial favorites, the Toyota Sienna and Honda Odyssey.

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