Kia Borrego Concept Car

Ready to rave at the Las Vegas Convention Center, Kia
Motors America (KMA) goes extreme in Sin City with its in-booth
activities and tricked-out concept vehicles for the 2008 SEMA Show.
Appealing to aftermarket fanatics and concept car enthusiasts alike,
KMA dials in the DJ-spun tunes for a sweet showing of the following

  • Soul Burner, designed
    with a hardcore attitude meant for those who live freely and enjoy life
    – one of three Soul variation concepts debuted at the 2008 Geneva Motor
  • KOUP offers a look into Kia Motors’
    evolving design direction with its slanting exterior shape and debuted
    at the 2008 New York International Auto Show (NYIAS) 
  • Borrego
    Limited concept extends from the all-new 2009 Borrego midsize SUV,
    offering four-wheel drive and a sexy stance perfect for urban excursions
  • Rio5 designed specifically for SEMA is truly a tuner’s car with a KMA-genuine body kit, cat-back exhaust and side sills.

November 4, from 8:30 a.m. through 5:30 p.m. artist PNut will be on
hand to custom-paint pairs of Vans shoes, while visitors seeking the
ultimate experience also can adorn an airbrushed tattoo while listening
to music spun by DJ Sparx. The DJ will be back for more on November 5
and 6 with the tattoo artist returning on November 6.

“We always enjoy attending and
displaying at the SEMA Show as it really lends us the creative and
artistic license to push the envelope of our ‘Power to Surprise'”
mantra, said Michael Sprague, vice president of marketing, KMA. “The
vehicles displayed this year represent not only possible directions for
design evolution of the Kia brand, but also express the passion we pour
into both our concept designs and production vehicles.”

Borrego Limited SEMA Concept

extension of the all-new Borrego midsize SUV, the Borrego Limited SEMA
concept offers a stealth-looking version of the midsize SUV with a
monotone black exterior enhanced by limo-tint windows. Lowered for a
sleeker profile and outfitted with flashy 22-inch Avarus Chrome Wheels
and Spec-X 285/45R22 tires, this Borrego concept projects an assertive
and sophisticated stance fit for a motorcade as much as cruising down
the Vegas strip.Borrego Limited SEMA Concept

side fender vents, side mirrors, door handles and a custom chrome mesh
grille add flair to its already striking and commanding presence.

The interior of the midsize SUV
also has been revamped, with custom leather upholstery on all seats
embossed in an alligator skin pattern. Completing the blinged-out
experience will be a larger-than-life sound system backing up a TV and
DVD player and a navigation system. Molded directly into the interior,
all electronics create a modern and streamlined appeal, all color-keyed
to match the exterior of the vehicle.

SEMA Rio5 Concept

by Mobis Parts Los Angeles (MPLA), the Rio5 concept vehicle based on
the 2009 production model is a tuner’s dream. The Rio5, featuring
Kia-genuine accessories currently available from dealers, also is
intended to function as a test bed for potential accessories being
considered for future Kia vehicles, including exciting audio and
performance-related equipment. Evoking the true spirit of
customization, the sporty hatchback is complete with a custom
Kia-genuine body kit featuring: a revised front mesh grille; blackened
headlamps; custom rims; revised strut brace and cold air intake system;
a cat-back exhaust and stainless steel door sill plates. The lowered
frame sits wrapped around larger wheels and tires by TSW and Goodyear.

Also enhancing the sportiness of
the SEMA Rio5, a black hood and side streaks add a nice contrast to the
red body paint by House of Kolor. Inside more modification occurs with
custom speakers and amps by Rockford/Fosgate for extreme listening
enjoyment, as well as new radio and DVD equipment by Kenwood.

Soul Burner ConceptSoul Burner Concept

Burner is designed for the aggressive-at-heart. Dubbed the “bad boy” of
the three concept characters, including Soul Diva and Soul Searcher,
the exterior of the Soul Burner offers a “mean” edge with sparse
flashes of scarlet amidst the black-on-black paint job. The paintwork
is a nearly matte satin finish while the wheels are matte black. The
only other exterior color present is a bit of red – around the lower
front air intake, the wheel rims and door mirrors.

Upon closer inspection, it
becomes noticeable that darker black tattoo designs resemble dragons, a
subtle yet aggressive figure. In an unusually asymmetric design, the
largest dragon creeps up the left side of the Soul Burner and over the
hood to “blow fire” down onto the front bumper. On the other side, a
small dragon emerges from the sill panel and climbs over the “C”
pillar. Throughout the car, a ‘dragon scales’ pattern is repeated,
appearing on the front grille, seats and door trims.

At the front, the bumper is
equipped with L-shaped day-light LED driving lamps around the outer
edges. The hood has an extra air outlet while at the rear, twin
vertical exhaust pipes are placed at the extremes of the bumper and the
tailgate features an asymmetrical license-plate and release handle.

Unlike the other Soul concepts,
Soul Burner has a roof panel with no roof rails. It rides on the
widest, lowest profile tires of the trio – 245/40R19 – again with a
concept-specific tread pattern comprised of dragon’s flames.

Once inside, the four individual
sports seats (complete with a dragon-scale motif), thick-rimmed
three-spoke steering wheel and entire cabin trim are divided
horizontally. Above the split, everything, including headliner, pillars
and dashboard, is finished in a rich matte red, with a deep black
finish below. In contrast, the center console, air vents, gearshift,
and door handles are finished in a special black-chrome.

KOUP Concept

Soul Burner ConceptCurb
appeal begins with the KOUP’s balanced proportions and fluid design.
From the tab-shaped and purposeful upper grille to the high-tech and
pragmatic headlamps, the front fascia’s form gives the vehicle a bold
and aggressive stance. The KOUP features an uncomplicated yet dynamic
wedge shape along its sides stemming from its glowing, carbon fiber and
black chrome enhanced LED lamp lenses.

While the KOUP’s overall form is
simple and precise, it makes a design statement with positive tension
created by a “swoosh” that swoops from the “C” pillar forward, down to
the “A” pillar and flares all the way back around to the rear deck lid.
A trailing horizontal lip along the deck lid tapers up toward the outer
ends to meet up with the swoosh from the beltline. The rocker sill has
a distinctive “check mark” shape and prominent wheel flares that give
the KOUP a strong, lowered stance. The short overhangs and wide stance
reflect its well-balanced and responsive character.

No element of high-style design
is missing in the KOUP concept as illustrated by its
greenhouse-integrated, panoramic-view glass with two panels extending
from the windshield through the roof to the backlight, appearing as two
parallel pieces of glass – similar to a fighter jet cockpit.
Segregating the glass panels, an interior mood light runs the full
length of the greenhouse. To further the performance-inspired
appearance with sporty elegance, carbon fiber enhancements accent the
KOUP’s chin spoiler, lamp lenses, cowl panel, side-view mirrors, rear
bumper insert and rear diffuser, while flashy twin wheel spokes include
carbon fiber inserts paired with an open design to show off the Brembo®
calipers and cross-drilled rotors.

Conceived artfully and with
graphic precision, the KOUP’s interior hones in on the desires of auto
enthusiasts from the inward lean of the dashboard and Supervision
instrument panel, enhancing the performance-inspired driving experience
to the custom-designed, race-inspired steering wheel in front of a
three-gauge instrument cluster. Carbon fiber accents on the shifter
plate and seat tilt-adjust mechanism reinforce sporty performance.

Audiophiles and car enthusiasts
alike will take heed of eight speakers, including large rear deck
speakers matched to a juke box audio system, further harmonizing the
driving experience. A built-in Bluetooth®-enabled navigation system
with Map On Demand (MOD) is just the beginning of the telematics

The KOUP features a realistic
interior design that integrates high-style materials, including rich
and supple seat fabrics accentuated with concrete- and black-color
trims. As a true driver’s car, the front seats contrast the rear seats
with opposing colors and patterning and horizontal, padded silicone
bars occupy the seat backs for extra comfort. High-tech details are
integrated into the interior, including convenient smart key with push
button start, and a six-speed automatic transmission with steering
column-mounted paddle shifters.

Powered by a commanding
2.0-liter Theta II turbocharged engine producing 290 horsepower paired
with a GDI (Gasoline Direct Injection) twin scroll turbocharger for
greater power and efficiency, the KOUP delivers astonishing torque of
289 lb-ft at a low 2,000 rpm sustained to 4,000 rpm. By injecting fuel
directly into the cylinder under high pressure using the Kia GDI
system, the intake charge is cooled and combustion behavior is
improved. Improved combustion assures excellent fuel economy and low
emissions. Lower grille openings enable additional air intake for extra

Built on a front-wheel-drive
unibody frame, coil springs and stabilizer bars complement an
independent front suspension featuring MacPherson struts and an
independent dual link rear suspension to provide the optimal balance of
ride comfort and engine responsiveness. An engine-speed-sensitive,
power-assisted rack-and-pinion steering system adds the finishing touch
for precise handling. In keeping with the KOUP’s sporty essence,
Continuous Damping Control (CDC) for quick movements and sharp turns
paired with a sport-tuned, four-wheel independent suspension and strut
tower bar offer a tighter grip for more spirited driving.

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