General Motors Company has decided to go ahead with its fall truck sale after all. The event began September 25th and will run until November 2. The decision was made despite earlier statements by marketing chief Bob Lutz, who said that GM had decided against holding the sale in favor of concentrating efforts on their new campaign focused on the theme “May the Best Car Win”.
“May the Best Car Win” was recently introduced as GM’s new program through which unsatisfied buyers could receive a full refund on the purchase of vehicles within a sixty day time frame.
The current truck sale offers additional incentives ranging from $500 to $1000 on SUVs and crossover vehicles including the Buick Enclave and the 2009 and 2010 GMC Canyon pickup truck. Chevy is including all truck models in the sale and will also offer sale prices on the 2010 Malibu sedan. Zero percent financing for 60 months will be available to qualified buyers of 2009 Silverados and Colorados as well as the 2010 Malibu sedan.
GM is also including $1500 on the 2010 Malibu and $1000 on the 2010 Impala sedan, Avalanche and Silverado pickups, Tahoe and Suburban SUVs and Traverse crossover vehicles.
Tommy Brasher, owner of Brasher Motor Co. in Weimar Texas, says that the sale is a great way to attract customers. In a recent interview he reported that “the money on the 2010 models is a nonevent because there aren’t any of them in stock. The incentives are good advertising to get people in the door,” says Brasher. “Then we can sell them whatever we have in stock.” Currently the dealership has no 2010 cars in stock but has a month’s supply of 2009 and 2010 trucks.
GM is offering the zero percent financing for sixty months, which makes this officially “truck month”, but spokesman John McDonald describes the sale as more of an advertising move.
“This is not a corporate wide truck month like you saw a year ago. You’ll see some advertising. The ads will use the words ‘truck month’, but it’s more of a competitive response.”
The competition McDonald speaks of is Ford; their Truck Month began on September 10th and will end October 5th. Incentives offered during the sale include $4,500 on the F-150 and $5,000 off F-Series Super Duty trucks.