Ford has announced that it will launch a new, sporty F-150 model called the “Tremor” this fall. The 2014 Tremor is being touted as a two-wheel drive counterpart to Ford’s popular Raptor, off-road pick up.
Ford’s head of truck marketing, Doug Scott, says the company has been planning to build a specialty on-road model for years, but those plans were put on hold when the decision was made to build the Raptor. Scott says sales of the Raptor, with an average transaction price of around $50,000, have exceeded the company’s expectations since its launch in model year 2010.
With its 365 horsepower, 3.5-liter V-6 EcoBoost engine, Tremor’s head of development Raj Nair says the new model will be “fun and peppy to drive.”
Although the Tremor will deliver 420 pound-feet of torque, it will also get an estimated 22 mpg on the highway.
Scott expects the Tremor to account for a small percentage of roughly 700,000 F-Series pickups Ford sells each year. He said the Tremor is not intended to replace the Lightning in Ford’s SVT (Special Vehicle Team) lineup, or the Harley-Davidson F-150 which was discontinued last year. Scott says there is a possibility that Ford and Harley-Davidson will collaborate on another specialty truck at some future date.
Nair says that there are currently no plans to offer a diesel version of the Tremor, as diesel engines are more popular among heavy-duty truck owners.
Ford’s President of the Americas, Joe Hinrichs, said the revival of the housing market is boosting demand for trucks – especially on the West Coast – and helping the company grow its U.S. market share. Hinrichs said, “We’re allocating more volume to the (West) Coast intentionally to help dealers.”
According to Scott, pickup truck sales are expected to surpass 2 million this year. Pickup sales have not passed the 2 million mark since 2005, when sales reached 2.5 million.
Ford’s truck marketing manager Eric Peterson said, “It’s a good time to be working on trucks. We don’t think this is a brief moment in time.”
Ford has not announced pricing for the Tremor, which will be built at the company’s Dearborn, MI and Kansas City, MO plants.