As automakers rush to replenish their historically low inventories, dealers have been clamoring for incentives to entice buyers back into their showrooms. GM recently launched its “May the Best Car Win” advertising campaign in conjunction with the automaker’s 60-day money-back “Satisfaction Guarantee” incentive, but by and large, many automakers appear somewhat hesitant to roll out new incentive offers until inventories have rebounded.
Ford, however, has announced 0% A.P.R. financing for 60 months and $1,000 cash back or $1,500 cash back on its popular 2010 Fusion hybrid model. These offers are in addition to the federal tax credit of up to $850. Ford has said that the incentive program will expire on April 1, 2010.
There are a number of attractive incentives being offered through Ford dealers, and they can vary widely from dealership to dealership. Ford is also offering a $1,000 Retail Bonus Customer Cash incentive on many of its vehicles including some hybrid models.
Members of certain organizations qualify for additional incentives. Active military personnel, including Army, Navy, Air Force, Marines and Coast Guard, qualify for Ford’s “Military Appreciation” $500 rebate. The automaker also offers incentives for active-duty members of the National Guard and Reservists.
There is also an incentive program designed for members of the International Union of Police Associations (IUPA) and National Organization of Police Organizations (NAPO). Members of these organizations can take $500 off the purchase of eligible Ford and Lincoln Mercury vehicles and the discounts can be combined with other offers.
Ford also offers a $500 incentive on the purchase or lease of vehicles for college and trade school students. Ford’s “College Student Purchase Program”, which began last February and runs through January 4, 2010, is available not just to current students, but also to recent students who graduated after May 1, 2007.
Buyers who qualify for two or more of Ford’s incentive offers can receive $2,000 in discounts by combining the $1,000 Retail Bonus Customer Cash offer with the $500 Retail Customer Cash and $500 Police Association or Military Appreciation offers.
This past April, Ford sold 18,321 Fusions and over 1,000 of those were the hybrid variety. The Fusion hybrid gets an EPA estimated 41 mpg city / 36 mpg highway with a base M.S.R.P. of $27,625.