The sixty-day, money-back guarantee that Chrysler Group LLC is offering to buyers will continue as the company tries to boost dragging sales and improve less-than-spectacular consumer confidence. In addition to its no-questions-asked return policy, the automaker will also make the first two monthly payments for buyers.
This incentive program improves on the Chrysler Minivan Pledge, which offers the guarantee on the Chrysler Town & Country and the Dodge Grand Caravan. The program launched in February of this year and officially expired July 6, but the new program covers the two vans as well as most other Chrysler models.
If a buyer is not happy with their new Chrysler vehicle, they are allowed to return it within 60 days, and car payments for the first two months (up to $500) will be paid by Chrysler. The automaker is also offering no-interest loans for up to 60 months on most 2010 Chrysler, Dodge, Jeep and Ram vehicles if the financing is done through GMAC Financial services through the month of July. Not included in the program are the Dodge Viper and the Jeep Wrangler.
Chrysler U.S. sales chief Fred Diaz said in a recent statement, “We build great vehicles for just about any lifestyle, and with this pledge, consumers will have the confidence to know they made the right purchase or they can return the vehicle no questions asked.”
Spokesman for Chrysler Ralph Kisiel says they have received eight returns since the Minivan Pledge was offered. Conditions of the new plan include:
- Buyers who return vehicles will pay 40 cents for each mile driven, and must drive it for at least 30 days before making the return.
- Trade in vehicles will not be returned to the customer. A statement regarding the amount the customer will receive if the vehicle is returned is provided at the time of purchase.
- Buyers with negative equity on the trade-in vehicle will have the amount subtracted from the refund amount.
- The offer is void if the vehicle is found to have over $200 in damage.
Chrysler experienced a rise in sales of 12% during the first six months of 2010 compared with a 16.7% increase in overall industry sales during the period.
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