For the third consecutive year,
Chevrolet teams up with Major League Baseball’s World Series to hit
another vehicle out of the ballpark – the all-new Chevrolet Traverse
crossover. In addition to a brand-new TV spot that debuts tonight
during the Chevy Pre-Game Show and Game One on Fox, Chevy is expanding
its multi-media, MLB postseason blitz to introduce the Traverse to
millions of baseball fans.
upon the Traverse theme of “Everything you’ve ever wished for … and
then some” because of its segment-leading cargo room and
fuel-efficiency, the promotion includes an opportunity for fans to
for a chance to win a trip to the 2009 All-Star Game. Visitors will
learn more about the Traverse and download a virtual ticket for the
first four World Series games on Oct. 22, 23, 25 and 26. Winning ticket
numbers will be revealed live during the game broadcasts.
successfully used the past two MLB postseasons to engage baseball fans
in support of the Chevy Silverado and Chevy Malibu. This year, as the
all-new Traverse steps up to the plate, we’ll surround fans with
on-air, onsite and online messages about Traverse’s segment-leading
capabilities, design and fuel economy,” said Kim Kosak, Chevrolet
general director for advertising and sales promotion.
partnership with the World Series also includes sponsoring the
Chevrolet Player of the Game and the World Series’ Most Valuable Player
awards. At the conclusion of this year’s Series, the MVP will receive a
2010 Chevrolet Camaro as Chevy eyes Camaro’s much-anticipated launch
has been the official vehicle of Major League Baseball since 2005.
“Like baseball, Chevrolet is ingrained in the culture of America, and
this audience is a prime target for us as we continue to grow our car
and crossover business,” said Kosak.
brand-new, 30-second TV spot debuting tonight opens in a setting filled
with mythical creatures. In a clearing, where a gleaming Chevy Traverse
sits, one of the creatures eyes the sticker and sees for himself that a
stylish, eight-passenger, fuel-efficient crossover is not a myth. View
the ad at http://www.youtube.com/watch?v=PT9CSD5KAhE
dialed up the spot’s creativity to help dispel the myth that customers
have to choose between efficiency, style and amenities,” said Bob
Wingo, CEO and president of SandersWingo, which created the ad.
Other Chevy Traverse MLB World Series tie-ins include:
In addition to at least two Traverse spots per game, Chevy will air
other TV spots, including one that touts the Chevrolet Silverado as
America’s Best Truck, as well as Chevy’s Fuel Solutions commitment to
fuel economy leadership.
Game Three of the Series, MLB and Chevy will name the national winner
of the prestigious 2008 Roberto Clemente Award Presented by Chevy. The
award is given annually to the player who combines outstanding skills
on the field with devoted work in the community. It is named for
Clemente, a 12-time All Star and Hall of Famer who died in a 1972 plane
crash on New Year’s Eve while delivering supplies to Nicaraguan
than 400,000 fans voted online among 30 MLB club nominees to help
select the national winner, who will receive a cash donation and a
Chevy vehicle for his charity of choice. In addition, Chevy will make a
cash donation to the nonprofit Roberto Clemente Sports City as well as
donations to each of the 29 other finalists’ chosen charities.
Ads featuring the Traverse are in the collectible World Series game
program; two Traverse LTZ models will be prominently featured at
Tropicana Field in St. Petersburg, Fla. and Citizens Bank Park in
Philadelphia; and “All New Chevy Traverse” messaging appears on the
home plate signage, as well as in animated video billboards and spots
that are also highly visible to TV audiences.
Fox Sports announcer Jeanne Zelasko, host of the Chevy Pre-Game Show,
narrates virtual vehicle interior and walkaround videos at www.worldseries.com/chevy
that demonstrate the style, best-in-class cargo capability and
eight-passenger seating of the Traverse. Visitors can take a short quiz
to learn more about Traverse and register for the online tickets that
could get them “everything they’ve ever wished for … and then some” –
tickets to the 2009 MLB All Star Game.
on the momentum of the successful Malibu launch, the Traverse crossover
is taking the competition head on. It has more seating than Toyota
Highlander, more cargo space than Honda Pilot and the segment’s best
EPA-rated highway fuel economy, at 24 mpg (2WD models).
Traverse is offered in LS, LT and LTZ models, in both front-wheel-drive and all-wheel-drive configurations. Highlights include:
- Expressive styling inspired by the 2008 Malibu
- Optimized aerodynamics that enhance fuel economy and reduce wind noise
- Four-wheel independent suspension system
- StabiliTrak electronic stability control system
- Family of 17-, 18- and 20-inch wheels
- Side Blind Zone Alert technology on LT and LTZ models
- Second-row Smart Slide seat feature, for easy access to the third-row seats
- Rear-seat entertainment system with second-row controls
- Six standard air bags, including side curtain air bags that deploy over all three seating rows
- OnStar with Turn-by-Turn Navigation and Direction Download and eNav (with navigation system)
- XM Satellite Radio including NavTraffic real-time traffic feature (with navigation system)
for front-wheel-drive Traverse models, including the destination
freight charge, begins at $28,990 for LS; $31,545 for LT and $39,810
for the top-of-the-line LTZ. All-wheel-drive models begin at $30,990
for LS; $33,545 for LT and $41,810 for LTZ.