In order to keep up with what other luxury automakers are offering their customers, and to improve overall service to its buyers, Cadillac has announced that it will offer free scheduled maintenance for all of its 2011 models.
The new program is a 4-year/50,000 package called Cadillac Premium Care Maintenance. It includes routine services like scheduled oil changes, tire rotation, engine and cabin air filter replacement and vehicle inspections.
A similar package was announced last week by rival premium automaker, Lincoln. Its program will apply to 2010 and 2011 models that are purchased and leased through September 7 of this year. The Lincoln program is 3 years/45,000 miles.
Some items that are covered by companies like Lincoln, BMW and Jaguar are more wear-and-tear items like brakes and windshield wipers. These items are not part of the Cadillac program. When asked about the decision not to cover wear-and-tear items, a spokesman for Cadillac said, “cars are going to have a lot different schedules and requirements, so it’s hard to level that out for everyone. There is a disparity in what a typical customer’s needs are.”
The spokesman also commented on the timing of Cadillac’s announcement. He said that it was made today because production on the 2011 models is about to begin. Those new models are expected to be available at dealerships late this summer.
Cadillac believes that the new maintenance program will bring more owners back to the dealerships to get routine service for their Cadillacs, said Kurt McNeill, Cadillac’s vice president of sales and service, in a press release. According to BMW of North America, 97% of its customers come back to have their vehicles serviced because the company offers a 4-year/50,000-mile scheduled maintenance program.
The Cadillac spokesman said that the company has never before offered a scheduled maintenance program that covers all of its vehicles. The free maintenance package will include existing programs such as a 5-year/100,000 mile powertrain warranty and 24/7 roadside assistance.
Comparing sales numbers through May, Cadillac’s U.S. sales have risen 32% over the same period last year. Other companies are also seeing gains; Audi sales were up 31%, and Lincoln saw its sales increase by 12%. BMW division sales for the period were up 6% and Mercedes and Lexus saw their sales spike 26% and 23% respectively. Overall U.S. sales totals increased 17% over the five month period.
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