2013 Ram Offers Improved Fuel Economy

The 2013 full-sized Ram 1500 pickup will come with an optional Chrysler 3.6-liter V-6 engine, all new eight-speed automatic transmission, slightly refined styling and a fuel economy of 18 mpg city / 25 mpg highway.  The 2012 model delivered 14 mpg city / 20 mpg highway.

Although the new Ram 1500 beats the competition in terms of fuel economy, it sacrifices power to do so. The Ram’s 305 hp engine is no match for the Ford F-150’s 365 hp EcoBoost engine.

The new model, which is scheduled to arrive in dealer showrooms during the fourth quarter, will have a base sticker price of $23,585, including freight.  Other optional powertrain configurations include a 4.7-liter V-8 teamed with a six-speed automatic transmission and a 5.8-liter Hemi V-8 teamed with the same automatic eight-speed transmission being offered with the V-6 engine.

The Ram will also feature a start-stop system, a lower front air dam and active grill shutters to reduce drag, and an electronic power steering system that only draws power when activated.

The automaker has also fitted the 2013 Ram 1500 with a revised Uconnect entertainment system that allows motorists to make and receive phone calls using their existing cell phones, or through an optional Sprint account. It has also added an all-new navigation system that renders realistic images of the surrounding terrain.

Speaking about the 2013 Ram 1500 at a recent press event, Ram Truck President and CEO Fred Diaz said, “What was supposed to be a minor refresh ended up being an absolute out-of-the-water major, major complete re-do from the ground up.”

Ram hopes the new 1500 will help it retain market share it has gained over the past two years, and possibly add to those gains. Pickup owners have historically been a fiercely brand-loyal lot, and convincing them to jump ship can be a daunting task, but it’s a gamble that could well pay off.  General Motors, for example, has indicated that there will be little if any improvement in fuel economies of the 2013 GMC Sierra and Silverado pickups.

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