Dealer FAQ

Q. If EveryCarListed.com offers free listings to all users, how can the company stay in business?
A. In addition to its free Bronze listings program, much like the Yellow Pages paradigm where those who wish to can pay for preferential ads and placement, the company also has paid Silver and Gold programs for dealers. These programs offer unique content, such as up to eight photos per vehicle in the Silver Program, and up to 32 photos per vehicle and a unique video highlight in the Gold Program. EveryCarListed.com lists every car in the dealership's inventory for one low monthly price if the dealership chooses to upgrade. The paid programs, plus paid national advertising on the Web site and the site’s other partnerships, allow EveryCarListed.com to realize its business potential while satisfying the largest number of vehicle shoppers and listers.

Q. Why should dealers want to list on the same site as FSBO listings?
A. Content drives successful Web sites. So when a huge number of vehicles are listed in one marketplace, including FSBO and dealership vehicles, more buyers will visit the site and more vehicles will be sold. Also, when individuals sell their cars on the site, they will most likely be looking for a replacement vehicle that can be found on EveryCarListed.com. Interestingly, consumers tend to price their vehicles somewhat higher than dealerships…visitors to the site will be able to determine their own criteria for purchase based on a very large selection of vehicles, then make the selection that best suits them.

Q. What search criteria can consumers use to find the vehicle they want?
A. Prospective purchasers can search locally or nationwide using 12 search categories including make, model, price, mileage, fuel economy, year and other features. A “value graph” shows vehicle comparisons by mileage and price: a “map view” shows where the car is located, giving directions if needed.

Q. In what ways will EveryCarListed.com benefit dealers?
A. The dynamics of searching for a car have changed. From the consumer perspective, more attention is being paid to smaller size, fuel economy and overall affordability, so more information is required to make final purchasing decisions. The way dealers sell is also changing. They recognize the need for efficient use of dwindling marketing dollars, including electronic and digital advertising that will not incur high lead-generation expenses. EveryCarListed.com fills the bill by providing traffic to dealer locations for the most desired vehicles, using a new free or lower-cost marketing model than has been used in the past. At EveryCarListed.com, free listings will always be free…because it’s part of our business plan and a promise to those who list on our site. We also guarantee that, unlike some other national sites, we will not carry competitive advertising (“conquest ads”) adjacent to vehicle listings because it’s not the way we do business.

Q. Many car dealers have their own web sites that generate business, so why would they want to list on EveryCarListed.com?
A. The EveryCarListed.com site does not replace dealer in-house Web sites…rather it promotes dealers, their inventory and their Web presence. Visitors who wish to see the dealer’s site are linked through the EveryCarListed.com portal. To further promote its site, EveryCarListed.com has agreements for many listings throughout each of its books with Idearc Media, official publishers for the Verizon Yellow Pages, and also with other strategic partners. Within the next 12 months, EveryCarListed.com will be promoted in the new and used auto sections, on the cover or spine, and elsewhere throughout yellow pages directories around the country. The site will also be promoted through TV, radio, billboards and other online means. Dealerships listed on the EveryCarListed.com site will benefit from this massive advertising.