It's interesting how times change.
When it was first introduced as an idea that a luxury car company might produce a sport utility vehicle, it came off as something of a joke. SUVs are, in theory, for people who wish to treat their vehicles with something other than kid gloves, who aren't afraid to get it scratched and muddy and to take roads that are anything but smooth and paved.
Mercedes-Benz offering a fully capable and equipped vehicle to do something like that? Don't make us laugh. BMW giving us something that you could ostensibly go hunting with? What day is it, April 1?
And yet here we are, living in a world populated by the luxury SUVs. Granted, many of them are basically nothing more than luxury cars built on a truck frame and a somewhat more rigid suspension, but you have some that actually are capable of doing what an SUV can do.
Then BMW decided it wanted to go and flip the script just a little bit with the BMW X3 SAV.
BMW has been quite successful with its SUVs, but this isn't a sport utility vehicle. This is a sport ACTIVITY vehicle. That might seem like a semantic difference, but to BMW this is something of a mission statement for its latest rough and tumble vehicle. SUVs often exist to emphasize the "utility" part of the SUV moniker, the emphasis here on "activity" tells you that this is for someone who is interested in vehicle that is capable of keeping up with someone of a slightly different lifestyle. Maybe you're quite into off-roading or hunting, but you still need something that can traverse terrain and otherwise be useful beyond the limits of a more traditional BMW car.
BMW knows what you want to do, and the BMW X3 SAV can help you do it.