Idearc's EveryCarListed.com: A New Advisory From The Kelsey Group July 22, 2009
Posted by everycarlisted in : Uncategorized , trackbackIdearc Media’s EveryCarListed.com, a car portal the directory publisher quietly acquired in February, has formally rolled out its new look and feel, including an unprecedented effort to provide videos of every car on the site. Indeed, EveryCarListed currently has 2 million car listings, with 1 million already attached to videos. The site will be “all video” by the end of the year.
The use of Yellow Pages as the host of new and used car sites is something of an unorthodox idea. Yellow Pages publishers, of course, are looking for new growth areas, to leverage their sales forces, and to extend their increasing Web competencies in such areas as search and video. But can this work? We review the site and talk to EveryCarListed Chief Executive Officer Darrell Campbell and Idearc Internet President Briggs Ferguson in this Advisory.
If you have any questions or comments, please contact me at pkrasilovsky@kelseygroup.com <http://listener.embsvc.com/forwarder.aspx?ID=451af554-ed3f-4f2d-be0d-796d06d4b39b|mailto%3apkrasilovsky%40kelseygroup.com> .
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