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EveryCarListed.comSM, Powered by Superpages.com, Becomes the Only All-Video Car Listing Site and One of the Only Car Listing Sites Providing Free Videos July 21, 2009

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EveryCarListed.comSM,
Powered by Superpages.com, Becomes the Only All-Video Car Listing Site
and One of the Only Car Listing Sites Providing Free Videos

Superpages.com
launches a new “Cars” tab housing all listings from EveryCarListed.com



DALLAS

– July 21, 2009 –


Idearc Media
LLC, home to Superpages.com® and publisher of the Verizon® Yellow Pages, today announced that its Internet site EveryCarListed.com SM has launched one million vehicle videos on its free automobile listing site. The videos are provided to each listing for free and by year end, EveryCarListed.com will launch videos to the remaining listings creating the only all-video vehicle listing site in the nation.


The vehicle videos simulate a trip to the dealer by providing consumers a “walk around” experience while a voice-over describes the car features. View this video of a
2007 Hummer H2. According to comScore, in November 2008, 146 million Americans viewed12.7 billion online videos.

“Online videos are becoming part of the buying process,” said Briggs Ferguson, Internet President at Idearc Media. “Videos touch consumers’ senses and enhance the buying experience, which in turn provides dealers and for sale by owner listings more quality leads from EveryCarListed.com.”


EveryCarListed.com, which launched in August 2008 and was acquired by Idearc Media in February 2009, has more than 2 million dealership and “For Sale by Owner” listings. Vehicle listings on the site are current and updated daily through EveryCarListed.com’s agreements with Original Equipment Manufacturers (OEM). When inventory changes at local dealerships, the OEM relationship ensures the most up-to-date vehicle
information is posted to EveryCarListed.com.

Superpages.com features a new “Cars” destination tab at the top of the home page, allowing consumers to shop for vehicles within the site. According to comScore, the Superpages.com network has more than 27 million unique visitors a month and ranks 27th in the top 50 U.S. Web properties.


“With Superpages.com’s traffic and EveryCarListed.com’s content, we are creating a powerful automobile sales arena,” said Ferguson. “These sites will provide a venue for dealers to take advantage of exclusive advertising opportunities that will bring more consumers to their dealerships.”

On the EveryCarListed.com site, consumers can search listings by make, model, fuel economy and many additional preferences. Automobile dealer inventories are listed at a basic service level at no charge to the dealer. The site also offers new vehicles from franchised dealers, and “For Sale by Owner” listings free of charge.

The EveryCarListed.com video technology, provided through Digital Motorworks, Inc., is the Liquidus Video Platform.  Liquidus offers a unique real-time video capability that ensures vehicle information is always fresh and up-to-the-minute for every dealer and every vehicle.

Certain statements included in this press release
and the hyperlinked materials constitute forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995.
These forward-looking statements reflect Idearc management’s current views
with respect to Idearc’s financial performance and future events with
respect to its business and industry in general.  Statements regarding
Idearc’s exploration of alternatives related to its capital structure are
forward-looking statements.  Statements that include the words “believe,”
“will,” “anticipate,” “foresee,” and similar expressions identify
forward-looking statements.  Idearc cautions you not to place undue
reliance on these forward-looking statements.  The following important
factors could affect future results and could cause those results to
differ materially from those expressed in the forward-looking statements:
(i) that the bankruptcy filing and the related cases disrupt current plans
and operations; (ii) risks that Idearc’s business could suffer from the
loss of key customers, suppliers or personnel during the pendency of the
bankruptcy case; (iii)  risks that Idearc’s plan of reorganization fails
to obtain the requisite approval from the claim holders entitled to vote
on the plan; (iv) risks that Idearc will be able to maintain sufficient
liquidity for the pendency of the bankruptcy cases; (v) risk that the
bankruptcy court rejects Idearc’s plan of reorganization; (vi) limitations
on Idearc’s operating and strategic flexibility during the pendency of the
bankruptcy cases; (vii) risks related to a long and protracted
restructuring; (viii) risks related to Idearc’s declining print revenue,
including a reduction in customer spending resulting from the current
economic downturn; (ix) changes in Idearc’s competitive position due to
the competition from other yellow pages directories publishers and other
traditional and new media and its ability to anticipate or respond to
changes in technology and user preferences; (x) declining use of print
yellow pages directories; (xi) changes in the availability and cost of
paper and other raw materials used to print directories and reliance on
third-party printers and distributors; (xii) increased credit risk
associated with reliance on small- and medium-sized businesses, in
particular in the current economic environment; (xiii) changes in
operating performance; (xiv) Idearc’s ability to attract and retain
qualified executives; (xv) Idearc’s ability to maintain good relations
with its unionized employees; (xvi) changes in U.S. labor, business,
political and/or economic conditions; (xvii) changes in governmental
regulations and policies and actions of regulatory bodies; and (xviii)
risks associated with Idearc’s obligations under agreements entered into
with Verizon in connection with the spin-off.  For a discussion of these
and other risks and uncertainties, see Idearc Inc.’s periodic filings with
the Securities and Exchange Commission, which you may view at


www.sec.gov
, and in particular, Idearc Inc.’s Annual Report
on Form 10-K.

###



About Idearc Media LLC

Idearc Media LLC, a
subsidiary of


Idearc Inc.

(IDARQ.PK), delivers products on multiple platforms to help consumers find the
information they want, wherever they are. Idearc’s multi-platform of
advertising solutions include Verizon® Yellow Pages, Verizon® White Pages,
Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages,
FairPoint® Yellow Pages Companion Directories,
Superpages.com®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirect™ direct mail products. For more information, visit www.idearc.com.

IDAR-G

About
EveryCarListed.com

EveryCarListed.com the
nation’s largest all video free-listings Web site for automobiles,
designed to contain all new and used vehicles for sale in the U.S. Its
business model is like that of the Yellow Pages, which has a highly
utilized model of free listings. Including all dealer inventories at a
basic service level free of charge and allowing all “For Sale by Owner”
listings to be placed for free, EveryCarListed.com creates a powerful
automobile marketplace. Millions of current vehicle listings, updated
daily, and agreements with Original Equipment Manufacturers (OEMs) as well
as GM Certified Used Vehicles and other strategic partners, ensure that
when inventory changes at local dealerships, the most up-to-date vehicle
information will be posted to the Web site. For more information visit

www.EveryCarListed.com/corp
.

Contact: Lisa Vilfordi, Idearc Media, lisa.vilfordi@idearc.com,

972-453-3916

Comments»

1. Alex - July 21, 2009

Why Cars!!! It is the worst industry right now. Who would invest money in a new website idea about automobiles….very poor judgement on IDEARC’s part.