The Auto Industry Is Following Used Car Buyers and New Car Buyers Online Using Leveraged Resources like EveryCarListed.Com March 31, 2009
Posted by everycarlisted in : Uncategorized , trackbackIn today’s troubled auto industry the need to leverage resources across multiple channels is the solution to many shared problems. As the President of Ad Agency Online, L.L.C., (AAOL), a national network of independent automotive advertising agencies, production partners and select auto industry vendors – including EveryCarListed.Com, (ECL), I recognize the value of providing a “one stop site” for all of my client’s needs.
I also host http://AdAgencyOnline.Net as a free automotive advertising resource / networking portal for the same reason; to platform new automotive advertising vendors who share my vision to “blur the line between the real and the virtual world.” I decided to feature EveryCarListed.Com as a “preferred automotive advertising vendor” on our site based on the leveraged resources that they provide to my auto dealer clients who post their inventories on ECL as well as the consumers who rely on their site to shop for the best deal on new cars and used cars from all brands with all models in one competitive online platform.
The auto dealers and automotive advertising vendors that I serve, and the auto industry experts that support AdAgencyOnline.Net, are struggling to survive in today’s challenging economy along with their customers who are looking for the best deal on buying a used car or a new car. The solution lies in the ability to integrate real world selling process with Internet based applications through the use of automotive advertising technology vendors, again – like EveryCarListed.Com.
A diverse group of vendor applications have been featured on AdAgencyOnline.Net but none provide the leveraged inventory and access to online car shoppers that EveryCarListed.Com does. All of the new resources linked through AAOL and our online networking community, http://adagencyonline.net , are joined by the original network of independent automotive advertising agencies and production partners that I formed in December of 2001. The online communication distribution system I developed was originally designed as the “ultimate outsourcing tool” for automotive advertising agencies. Similar to ECL, our business model allowed independent automotive advertising agencies to leverage their resources to compete on the national stage with much larger individual automotive advertising agencies. I extended my focus to include vendors and real estate in response to the changing auto industry.
The consolidation in the auto industry as a result of reducing sales and margins from the O.E.M to the retail distribution channel has opened opportunities that only exist when a market is in stress. The problems for many often provide the solutions for the few that recognize it as the opportunity to replace the status quo and the supporters of ECL are among the few that “get it!”
Many of the vendors represented by AAOL and featured on AdAgencyOnline.Net have been reviewed on the blog talk radio station hosted on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time. WAAOL interviewed Dale Boone and Darrell Campbell from ECL on our blog talk radio show “Automotive Advertising Experts” and a copy can be downloaded directly from the site to understand the history and experience that went into developing EveryCarListed.Com into the company that it is today.
The bottom line is that we are all in this together and while individual auto dealerships are trying to cut through the clutter on the World Wide Web the truth is that the traffic on the Internet Super Highway makes it very difficult to compete. I believe that the solution lies in communal resources like EveryCarListed.Com and I appreciate the opportunity to say so in blogs like this one. After all, what are friends for!
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