Google Alerts: What they do and how they impact the web side of your business? February 25, 2009
Posted by everycarlisted in : Automotive Advertising, Tips and Tricks, Uncategorized, Web 2.0 , 3commentsHey guys. Over the past few weeks, we have been going over basic social media strategy for your dealership. I have been specifically focusing on sites but there are some simple tools you should be using to monitor your progress as well! Please take a few minutes of your time to learn about the importance of Google Alerts for your business!
Google Alerts are primarily used to keep tabs on your company and any keywords associated with your brand. For EveryCarListed, we have alerts set up on forms of our company name like EveryCarListed.com, EveryCarListed, Blog.EveryCarListed.com.
After we set up our company name, we added alerts on any keywords that we considered to be important as well. For us those keywords look something like “online automotive advertising” etc. This helps us keep a pulse on the market and see new trends that are specifically applicable to us.
Finally, I personally set up an alert on “Meg Strout”, “Meg EveryCarListed” and “ATasteForTea” because I am the online face for EveryCarListed.com. By having these alerts in place I am able to monitor what the web is saying about me and it informs me when someone adds a comment concerning my interaction with the company.
For more information, please check out the hyperlinks for various links to great sites about Google Alerts!
If you guys have questions or comments, please drop me a commment!
How the Power of "@" Can Change Your Online Interactions February 20, 2009
Posted by everycarlisted in : For Dealers, General Information, Tips and Tricks, Uncategorized, Web 2.0 , 2commentsIn the last post, I touched on Micro Blogging and how it is the new relationship marketing and brand management.
For this post I’ll outline the benefits and give you some tips on interaction and brand building online!
Check out this well written post about Micro Blogging for business.
People are bringing a lot of very interesting brand management examples to blogs everywhere. CEO’s and online marketers and daily consumers alike are praising the benefits of Micro Blogging for the way it’s changing the face of customer support.
Now, it you’re looking for tips for building that customer interaction, please check out David Armano’s post titled Guidelines For Brands Using Twitter. He does a really great job bringing a human aspect to corporate organizations and encouraging interaction to help build a great online brand!
For a few more sites, please check out these links!
The Role of Twitter in Brand Management
Twittertise – Another Tool for Brand Management on Twitter
Effective Brand Management using Twitter
Marketing, Customer Service, and Brand Management with Twitter
Thanks for reading! If you have questions or comments, please add them at the bottom!
Meg
Micro Blogging for Business? February 16, 2009
Posted by everycarlisted in : Automotive Advertising, General Information, Web 2.0 , 1 comment so far
What do you know about Micro-Blogging?
It’s a pretty simple concept really. In roughly 140 characters or less, you are given the opportunity to update the world on your life, interests, projects, lunch plans or corporate news. There are a number of web sites that are built upon these blips of communication and they are changing the way people on the web interact.
Many marketers today are turning to Micro Blogging sites like Twitter to promote themselves or their business by using modern “relationship marketing.” An interesting article by Bill Soriano points out that:
“Through Relationship Marketing Online, the entrepreneurs can take customer engagement to a higher level. Having a public dialogue with your consumers makes them feel good and wanted. {Relationship Marketing Online} is not just about creating a sales pitch. It is much more than that. That is why in the long run, it is so much more rewarding. The marketers need to break through the clutter of the sales pitch and reach out to people. You are not only the brand ambassador of your product; you are also a partner with your customer.”
Personal engagement with your customers is becoming a key aspect in doing business online and Micro Blogging is developing the way to connect, answer questions, gain feedback and announce changes. It’s the pulse of your customers. Please take the time to see what they care about!
In the next few posts, I’ll be going over tips for interaction and different tools you can use to create and manage your Micro Blogging account and make a good impression on your customers! Stay tuned!
If you have any questions or comments, please leave them below, I’d love your opinion!
Meg